Appcast × Wonderkind

Candidate behaviour has changed.
Your reach should too.

Job boards capture the candidates already looking. Social taps the 80% who aren't searching yet. Google Search catches the moment they start. Together they compound into more qualified applies, faster, from a wider pool.

Where your candidates are

One brief. Every platform they open.

We build, launch, and optimise on the channels that shape modern candidate journeys. You get one funnel, one dashboard, one point of contact.

Facebook
Facebook
Instagram
Instagram
Meta
Meta
Messenger
Messenger
TikTok
TikTok
Google Search
Google Search
Google Display
Google Display
A day in the scroll

Your next hire is already scrolling.

Gen Z spends 4 hours a day on social. Bedrooms, buses, break rooms. Follow one candidate through the moments where your role can actually land.

  1. 07:15
    Instagram
    Morning scroll

    First reel before the alarm stops buzzing.

  2. 08:42
    TikTok
    The commute

    TikTok on repeat between two stops.

  3. 12:35
    Meta
    R
    Sponsored · Rewe
    Retail Assistant · Berlin
    Your ad, right here
    Lunch break

    Snap streaks, memes, a job ad slides in.

  4. 21:50
    Google
    Wind down

    Googles the role. Applies from bed.

The shift

A modern hiring mix has three layers.

Job boards remain the backbone for active intent. Social and Search extend your reach into the moments before and around that intent forms.

Intent
Job boards

Job boards capture the candidates already looking. High quality applies from people with a clear next step mindset.

80%
Passive talent on Social

Most future hires aren't searching yet. Meta, TikTok, YouTube, Snap, Reddit and X put your roles in front of them where they already are.

Moment
Google Search

The instant someone types "jobs near me" or a role name, Search intent kicks in. We catch that moment and route it into your funnel.

Ready to see the numbers?

Every package with pricing, guaranteed clicks, and expected applies. Side by side, no forms.